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Adam Elliott

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The Story Of My Life, I Get No Respect...

I used to love hearing Rodeny Dangerfied roll out his comedy bits.  Good times.

Poor Delta gets less respect than even Denny's and Philip Morris. A new survey of businesspeople finds the airline is the least respected of the brands studied. The most respected? PepsiCo and Coca-Cola, in a tie. CoreBrand, a branding research firm, asked respondents about 100 well-known corporate brands that have been publicly traded for at least five years; favorability ratings were based on a company's reputation, how people view its management, and how promising it is as an investment. (The survey captures the attitudes of the business world, not consumers.) The bottom five:

  1. Delta Air Lines
  2. Philip Morris
  3. H&R Block
  4. Denny's
  5. Big Lots

The top five:

  1. PepsiCo and Coca-Cola
  2. Hershey's
  3. Harley-Davidson
  4. Bayer
  5. Johnson & Johnson

Image source: Wikimedia Commons
You know who gets no respect from me...the guy who made the sub sandwich I ate for dinner last night.  Blech... 

Let's improve this situation with a little Rodney...


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08/22/2013 9:06AM
The Story Of My Life, I Get No Respect...
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