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Adam Elliott

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You Didn't Mean It, Did You?

There was a statistic that stuck out in my head this morning.

According to a new report from the National Retail Federation, gift cards are the #1 request Christmas gift for the 5th year straight.  They say 80% of people will be buying one.

The study also said 26% feel gift cards are an impersonal gift.

So...according to their numbers: 6% of the people who will be buying gift cards are purposely buying a gift that they feel is impersonal.

Does this make sense to anyone?  Are people buying gifts to spite the recipient of the gift?  Doesn't that negate the point of getting a gift? 

Personally, I think any gift you give should be tailored to the recipient and any gift you receive should be met with a "thank you."   That is unless its a gift that has something to do with the "Twilight" franchise.  In that case, you should shun the giver relentlessly, because they obviously think very little of you.

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11/21/2011 9:25AM
You Didn't Mean It, Did You?
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